Read CEO Kevin Lee’s column on ClickZ regarding an in-depth explanation of Google’s Q4 CPC Drop.
To read the article regarding this post, click here:
Google’s New Privacy Policy Allow Tracking Services
Beginning March 1, Google will have a new privacy policy in which it will track user activity across all its services when they are logged in. While this policy will benefit Google and its marketers, it is unclear how users will react to it. For advertisers, it will allow them to track any user activity…
Facebook Actions – How it benefits SEO
With the launch of Facebook Actions, it will allow consumers to indicate any interaction they may have regarding their location, products and services. While call-to-action tabs like “want”, “own” and “bought” among others, have been implemented by Facebook, consumers will have a more in-depth experience of interacting with the products and services they prefer and…
Kevin Lee’s column on ClickZ
Read CEO & co-founder Kevin Lee’s column on ClickZ regarding Google+, Jerry Yang’s departure from Yahoo and SOPA/PIPA. Online marketing and search has never been as prominent as it has been this past month. To read the article regarding this post, click here:
Kevin Lee quoted on Mercury News
CEO & co-founder Kevin Lee shares his views about the future of Yahoo due to the departure of its co-founder, Jerry Yang. In addition, Lee shares his view about the relationship of Microsoft’s Bing with Yahoo search. Per Lee, “They can’t lose that search inventory,” Lee said. “Yahoo has its troubles, but it’s still a…
Kevin Lee quoted in News Sizzle
Kevin Lee, CEO & co-founder of Didit was quoted in an article by News Sizzle where he shared his views about “Do Not Track Technology” as it concerns online computer users. While the technology of tracking online activity is seen by computer users as a way of protecting their information, it bears further research as…
Kevin Lee’s column: Can Scott Thompson Reclaim Yahoo’s Glory?
Read Kevin Lee’s column on ClickZ, an in-depth article regarding Yahoo’s new CEO, Scott Thompson. To read the article regarding this post, click below: http://www.clickz.com/clickz/column/2135619/scott-thompson-reclaim-yahoos-glory
In Marketing, the Human Element is Key
In marketing, landing pages and brands usually take precedence and one facet is forgotten, the human element. Recently, human relationships have become crucial as a measuring stick for brand success. An interesting article from Adage.com cites how as consumers are being constantly exposed to brands, they choose brands that “speak” to their sensibilities like Patagonia…
For Consumers “Time” Is Valuable, But Do Marketers Place The Same Value ?
As consumers use various forms of media to share their lives instantly or in real-time, are marketers missing opportunities to brand “time”? An interesting article from Ad Age indicates how “time” has become integral for consumers in managing business and social lives. If consumers value time as a way to link their stories and events…
Facebook & Ads – Great For Marketers, But What About Users?
In an article by Mashable, Facebook plans to launch ads in users’ feeds in January and what may be great for marketers could pose some problems for users. With the proposed plan, Facebook will have “sponsored story” ads that will indicate that a sponsor has paid for the ad that you have clicked on. It…
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